General Care Instructions: Proper Maintenance of Products 

In order to protect the environment and natural resources, you should correctly follow the recommended product and garment care instructions. This way, you can also extend the lifespan of the garments and maintain products’ vibrant appearance after each wash; 

1. Pay Attention to Product Labels: The first step is to carefully examine the products’ labels. These labels contain care and washing instructions suitable for the products. You can see the processes you can apply, the washing and care recommendations, as well as the fabric content on the labels. 

2. Follow the Recommended Care Instructions: You need to create a different care method for each item of clothing, shoes and accessories in your wardrobe. These methods may vary according to the fabric content, design and structure of the product. Following the instructions will maintain your product’s color and texture. 

3. Avoid High-Temperature Washing Processes: Avoid washing with high-temperatures to maintain the product’s quality for a long time. Particularly, high-temperature washing often chosen for underwear and white-colored items can damage products. Also, it can harm their design details and patterns. 

4. Avoid Excessive Use of Detergent: Keeping minimum detergent usage is crucial for both environmental and individual health. Using too much detergent does not make your products more hygienic; rather, it may cause them to wither or wear out. Therefore, you should measure the right amount with a cup. Another effective step will be reducing the use of chemicals such as softeners and stain removers, as well as detergent types. 

5. Consider Color Separation in Washing Processes: Products exposed to high temperatures and high preassure water can sometimes transfer color. Particularly, some fabrics containing indigo dye can leave a high amount of color during washing. For this reason, you should separate the products according to color tones such as whites, dark colors and light colors. 

6. Do Not Use Bleach in Washing Processes: Keep a minimum level of chemical use during the product maintenance. You should avoid using bleaching agents both before and during washing. Because of their irritating effect on the skin as well as environmental damage, you can choose stain remover and natural products as an alternative.  

7. Turn Printed/Embroidered Items Inside Out Before Ironing and Washing: You should turn products with printed, sequined, or embroidered designs inside out before each treatment. Especially embroidered and embellished designs require extra sensitivity as they are often handcrafted. With the inversion method, your products will remain same as the first day. 

3 MAIN PROCESS IN PRODUCT CARE 

1. Washing Process: Correctly following the washing instructions on the labels of the products is important. You should wash your clothes and products only when necessary. Excessive care, ironing and washing processes are very likely to damage the texture and pattern of your products in the long run. You can choose the suitable washing process for your product by examining details such as temperature, washing method, and program on the label. 

Take a look at the most preferred washing methods, 

•  Hand-Wash: Machine washing can damage products designed using delicate fabric types or with embroidered and patterned designs. Handwashing will provide the right water temperature and detergent for your product. 

• Machine-Wash: This process, which is considered both economical and practical among washing methods, can be classified in two ways: 

• Normal Wash Program: You can choose for your daily clothes, is one of the most economical way to clean your products. You should pay attention to wash the product with similar colors and choose a program suitable for the water temperature indicated on the label.  

• Delicate Wash Program: The most suitable option for washing delicate, textured or handcrafted products. You can also choose this program for products with damaged fabric texture by extensive heat, intensive squeezing and rinsing processes.  

2. Drying Process: Pay attention to the recommended instructions. These instructions are prepared according to the fabric and design models of products. You can found them on labels and the information areas. In addition to avoiding direct sunlight, you should dry your clothes without contacting radiators and heaters. You can hang the products with delicate fabric structure at room temperature. 

3. Ironing Process: You should use the temperature specified in the care instructions. It is best to iron the products by turning them inside out and while they are slightly damp. Pay attention to the zippers on the products. Avoid high-temperature programs to take a protective measure against possible damage to the structure of the product. 

Dry Cleaning Process: Dry cleaning is one of the care methods for products that are not suitable for machine or handwashing. It is used for products with a delicate fabric structure or handcrafted designs such as evening dresses, suits and outerwear items. The dry cleaning process symbol can be seen in the care instructions section of the product labels.